NEUDEUTSCH, founded by Julian Daynov, is an innovative project that aims to showcase the essence of contemporary German design and craftsmanship. Each year, NEUDEUTSCH travels to various cities, bringing a carefully curated selection of cutting-edge, new-wave German brands to a global audience.

The project highlights a diverse range of disciplines, including fashion, interior design, and lifestyle products, promoting the creative spirit and quality associated with German design. Through engaging exhibitions and collaborations with local influencers, NEUDEUTSCH creates immersive experiences that connect visitors with the stories behind each brand.

By fostering a dialogue between designers and consumers, NEUDEUTSCH not only promotes German products but also stimulates cross-cultural exchange and inspiration. With each new location, the project continues to evolve, adapting to the unique character of each city while maintaining its core mission of celebrating the innovation and diversity of contemporary German design.