GITTI
The conscious beauty brand from Berlin was founded by Jennifer Baum-Minkus with a clear mission: to usher in a new era in the beauty industry with innovative products that are better for both people and the planet.
The brand embodies a mindful and holistic approach to beauty, dedicated to positive change and pushing the industry's boundaries forward through future-focused innovation. This vision spans from selecting safe ingredients to developing high-performance formulas and designing sustainable packaging solutions, rethinking industry standards along the way. A close connection between nature and science forms the foundation of all gitti products. In development, gitti emphasizes using the highest possible proportion of natural-origin ingredients, enhanced by carefully selected, highly effective functional components.
Gitti initially gained recognition for its nail colors with innovative formulas. The plant-based nail colors are known for their brilliant shine and durability, while the water-based formula is odorless. Color collections are crafted specifically by gitti’s Creative Studio in Berlin. All products are consistently vegan and PETA-certified. Over the years, gitti has grown into a global multi-category brand, offering a portfolio that ranges from nail products to makeup and skincare.
