HAUS HARDER
Haus Harder was founded by Nico Harder during his studies at Parsons School of Design in New York, drawing on cultural heritage, German precision, and a commitment to enduring quality. The brand focuses on creating the uniform of tomorrow—pieces that challenge conventional norms, blending craftsmanship with modern practicality. Guided by the ethos of less but better, Haus Harder creates garments designed to adapt, endure, and inspire.
Nico’s formative experiences at Cesare Attolini, Hugo Boss, and Thom Browne honed his understanding of tailoring, luxury, and the art of detail— principles that inform Haus Harder’s approach. The result is a collection that marries tradition with innovation, offering sustainable, purposeful alternatives to the rapid pace of the world around us.
Haus Harder is a haven for those who refuse to blend in—individuals who value craftsmanship, authenticity, and the quiet strength found in standing out without saying a word. It reflects a commitment to community, to something greater than ourselves, and to the timeless values that transcend trends. Our Zeitgeist is zeitlos.
Born from an upbringing in Hamburg, where the pulse of the harbor meets the resilience of the sea, Haus Harder embodies a desire to connect with faraway cultures and expand horizons. It is for dreamers and doers—the gate-way to the world.
In a world of excess, we choose to do things harder—better, with intention, and with lasting impact.
